Peculiarities of Modern Nationalist Messages in Online Political Communication: The Analyses of Donald Trump’s and Jair Bolsonaro’s Election Campaigns

  • Olga V. Novoselova Ural Federal University, Yekaterinburg, Russia; Corvinus University of Budapest, Budapest, Hungary
DOI: https://doi.org/10.15826/csp.2020.4.3.105

Abstract

As digitalized election campaigns are a new phenomenon, there are almost no studies defining the peculiarities of modern nationalist messages in online political communication research. This article seeks to identify some communication patterns and recent innovations in delivering online nationalist messages. These patterns are regarded in conflation with nationalist and populist approaches by political leaders during their digital election campaigns. The literature review approach to making generalizations is chosen to explore the articulation of nationalist and populist messages during Donald Trump’s (The United States), and Jair Bolsonaro’s (Brazil) election campaigns. Overall, the study boils down to an analysis of the populist and nationalist signifiers in social media posts, and the degree to which their structures of meaning revolve around the vertical down/up or the horizontal in/out axis. As a result, some common traits of modern nationalist messages in online political communication are identified and future areas of research are proposed.

Author Biography

Olga V. Novoselova, Ural Federal University, Yekaterinburg, Russia; Corvinus University of Budapest, Budapest, Hungary

Olga V. Novoselova is a Senior Lecturer at the Ural Federal University (Russia) and PhD student at Corvinus University of Budapest (Hungary). She received Bachelor Degree in Public Relations from Ural State University and Master Degree in Management from the Ural Federal University. Her most recent publications are: Novoselova, O. V., Britvina, I. B., Savchuk, G. A. The development of new professions: managerial aspects of university training (2016). University Management: Practice and Analysis, 103(3); Novoselova, O. V., Gomez, E. S. R. Developing an International PR Campaign: Pepsi and the Black Eyed Peas on Mexican vs. Russian Markets (2018). Communicology, 6(6), pp. 97–110. Conference paper publications: Peculiarities of International Communications in University Worldwide (2019). Proceedings of ICERI2019 Conference, 11–13th November, Seville, Spain, pp. 10218–10224. Her research interests are: digital marketing, international public relations, cross-cultural communication.

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Published
2020-10-09
How to Cite
Novoselova, O. (2020). Peculiarities of Modern Nationalist Messages in Online Political Communication: The Analyses of Donald Trump’s and Jair Bolsonaro’s Election Campaigns. Changing Societies & Personalities, 4(3), 350–371. doi:10.15826/csp.2020.4.3.105
Citation Formats
Issue
Vol. 4, No. 3 (2020): Special Issue “Nationalisms in Times of Change, Changes in Nationalism”
Section
Articles