“You are Needed and You Exist”: Motivation for Social Participation of Older Activists, Rostov Oblast, Russia

Abstract

The article aims to identify the sociological approach’s perspective on the reasons behind the continued social engagement of older individuals. In 2021, leaders and activists of social participation practices in the Rostov Oblast aged 65 to 90 years (N = 18) were interviewed. These interviews were analyzed using grounded theory to identify the central motivation for socially significant activities as the desire to attain life satisfaction through contributing positively to others. The participants share comparable socio-demographic and biographical features, including higher education, managerial positions, leadership roles, and involvement in socially significant professions or activities throughout their lives. This indicates that their engagement in social participation is a culmination of their lifetime experiences, thereby supporting the concepts presented by “life course” theories. Motives that are commonly cited include fulfilling moral obligations, establishing connections with important individuals and communities, acquiring resources, gaining social approval and recognition, preserving identity and status, prolonging social life, and ageing postponement. This enables us to discuss the social participation of older adults as a means to combat the aging process, extend social engagement, and advocate for recognition within the frameworks of social exchange theories and the struggle for recognition. Through social participation, individuals accumulate goals and expand their motivational structure, which can result in generativity, i.e., a desire to contribute to improving the lives of others and future generations. This particular type of intrinsic motivation integrates various goals, including those for oneself, for others, with others, and for social change, leading to sustained motivation. The leaders and activists prioritize different motives for social participation. For the former, social recognition, freedom, generativity, and social participation are significant while community involvement is valued more by the latter group. The informants’ motives for participation are consistent with V. Gerchikov’s typological concept of labor motivation and the model of older people’s motivation for social participation as an embodiment of values.