Unveiling Compensatory Mechanisms of Muslim Minority Groups in Hungary

DOI: https://doi.org/10.15826/csp.2025.9.1.323

Abstract

The growing population of Muslim consumers and their increasing economic influence have driven the expansion of Islamic goods and services across Europe. However, it is essential to examine how the scarcity of Islamic products and services—or the lack of an Islam-friendly environment, particularly for those living abroad—shapes the behaviors and preferences of Muslim minority groups. In an era of increasing secularization, understanding the complexities of religious practices is crucial, especially for business practitioners seeking to meet the diverse needs of Muslim consumers. This phenomenological study explores the underlying motivations behind compensatory mechanisms among Muslim minorities. Using a qualitative approach, twenty participants from Muslim communities in Hungary took part in in-depth interviews, focus group discussions, and observational studies to examine their compensatory behaviors while living abroad. The analysis identified ten key themes, offering valuable insights into the diverse dimensions of compensatory mechanisms in the Islamic context and their implications for businesses and policymakers in evolving societies.

Author Biographies

Jhanghiz Syahrivar, President University, Bekasi, Indonesia

Jhanghiz Syahrivar is an Associate Professor of Marketing and the Program Coordinator of Marketing specialization at President University, Bekasi, Indonesia. He holds a PhD in Business and Management, specialization in Marketing, from Corvinus University of Budapest, Hungary. His primary research focuses on Marketing Innovation and Consumer Ethics (MICE). His work has appeared in the Asia Pacific Journal of Marketing & Logistics; International Review on Public & Nonprofit Marketing; Journal of Vacation Marketing; Journal of Research in Interactive Marketing; Journal of Promotion Management; International Journal of Retail & Distribution Management; Journal of Systems and Information Technology; Journal of Religion & Health; among others.

Tamás Gyulavári, Corvinus University of Budapest, Budapest, Hungary

Tamás Gyulavári Tamás Gyulavári is an Associate Professor of Marketing at Corvinus University of Budapest, Hungary. Since 2018 he is the head of the Institute of Marketing of Corvinus University of Budapest. He has a major in Marketing and a minor in Applied Statistics, but he also studied in the MBA program of Cranfield University. As a researcher, he gained international experience at the Passau Universität, the Johannes Kepler Universität Linz, and the Copenhagen Business School, Denmark. His broad research area include pricing policy, multi-channel marketing, loyalty programs, measurement of factorial invariance, marketing performance, and cultural personality. His work has appeared in Tourism Review; Asia Pacific Journal of Marketing & Logistics; International Journal of Retail & Distribution Management; among others.

Chairy Chairy, President University, Bekasi, Indonesia

Chairy Chairy is a Professor of Marketing and Management Studies at President University, Bekasi, Indonesia. He holds a PhD in Marketing from Universitas Indonesia. Prof. Chairy's research fields are in consumer behavior, branding, retailing, and green marketing. His research topics focus on green consumption, hospitality and tourism marketing, and customer brand engagement. He has published in International Review on Public and Nonprofit Marketing; Asia Pacific Journal of Marketing & Logistics; International Journal of Retail & Distribution Management; Cogent Business & Management; Journal of Ethnic Foods, the New Educational Review; and Journal of Islamic Marketing, among others.

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Published
2025-04-30
How to Cite
Syahrivar, J., Gyulavári, T., & Chairy, C. (2025). Unveiling Compensatory Mechanisms of Muslim Minority Groups in Hungary. Changing Societies & Personalities, 9(1), 168–192. doi:10.15826/csp.2025.9.1.323
Citation Formats
Issue
Vol. 9, No. 1 (2025): Special Issue “Ethnic Identities in Virtual Space”
Section
Articles