Influence of Globalization on the Transformation of Kazakh Traditions and Culture: A Case Study of Southern Kazakhstan

Abstract

This study aims to explore the complex evolution of Turkic cultural identities within the framework of Soviet ideology, emphasizing the impact of Marxist–Leninist principles on historiography and cultural policies. The authors analyze the views of scholars and the public on traditional and innovative culture in the context of globalization and digitalization. The study consists of an analysis of scientific literature and a public online survey. The issues of traditional and innovative culture hold a special place in modern developing society. A harmony between traditional and innovative culture, on the one hand, guarantees development and, on the other hand, preserves the most important time-honored values for society. This paper addresses this issue from the standpoint of a multinational society where the preservation of traditional norms is vital for preserving national identity. Ultimately, the study concludes that the traditional culture of southern Kazakhstan faces deterioration and therefore needs to be supported by state and public means.

Author Biographies

Makhpal Syzdykova, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan

Makhpal Syzdykova is a Senior Lecturer at the Department of Philosophy and Social Sciences and Humanities, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan. Her research and publications have focused on education and the social sciences, including significant contributions to the understanding of elementary school teaching methods, strategies for graduate employment in the labor market, and the role of traditional and innovative values in society. Recent studies include: “Methods of Teaching in Elementary School From the Teacher's Perspective” [in Kazakh], (2023); “The Role of Traditional and Innovative Values in Society (On the Example of the Regions of South Kazakhstan)” [in Russian] (2023); “Position of Higher Education System Graduates in the Labor Market: Search for New Opportunities” [in Russian], (2022).

Zharkynbek Abikenov, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan

Zharkynbek Abikenov is Head of the Department of Philosophy and Social Sciences and Humanities, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan. His research addresses regional and potentially national issues. He studies topics such as cultural identification and shamanic values in the context of Kazakh culture. Notable publications include: “Trends in the Transformation of Gender Stereotypes: Representation of Women’s Image in the Modern Media Space of Kazakhstan” [in Russian] (2023); “The Theoretical and Methodological Basis of the Study of the Processes of Ethnic Identification” [in Kazakh], (2023); “Impact of COVID-19 on Social Policy: A Literature Review in the Social and Human Sciences” [in Russian], (2023).

Aigul Abdiramanova, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan

Aigul Abdiramanova is a Senior Lecturer at the Department of Philosophy and Social Sciences and Humanities, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan. She has contributed extensively to philosophy and cultural studies, focusing on the philosophical and cultural identity of Kazakhstan. Her teaching responsibilities include courses in philosophy and political science. Recent studies include: “Semiotic Analysis of the Symbolic World of the Culture Complex” [in Russian] (2019); “Human Issues in Abai’s Philosophy” [in Kazakh], (2020).

Elmira Ilyassova, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan

Elmira Ilyassova is a Senior Lecturer at the Department of Philosophy and Social Sciences and Humanities, Korkyt Ata Kyzylorda State University, Kyzylorda, Kazakhstan. Her teaching and research focus on social and educational issues in modern Kazakh society, particularly in child education and social development.

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Published
2024-12-28
How to Cite
Syzdykova, M., Abikenov, Z., Abdiramanova, A., & Ilyassova, E. (2024). Influence of Globalization on the Transformation of Kazakh Traditions and Culture: A Case Study of Southern Kazakhstan. Changing Societies & Personalities, 8(4), 964–984. doi:10.15826/csp.2024.8.4.308
Section
Articles