Representations of Trust and Distrust in Financial Institutions in Russian Regional Speech Culture

Abstract

The article is devoted to a comparative analysis of the representation of trust and distrust in financial institutions in the language and speech culture of the Russian province. The use of the constructivist methodology of P. Bourdieu made it possible to interpret trust as an internal component of the practices of an agent involved in the current situation in the financial market. The content analysis of 55 semi-structured interviews with three generations of residents of the region showed that the conservative model of financial behavior continues to be reproduced in the speech culture. The difference between generations is less noticeable against the background of a significant difference between residents of rural and urban settlements. The study revealed a high level of resentment associated with the collective memory of the collapse of the USSR and privatization. All generations in rural settlements showed a low level of assessment of their own financial situation, while both rural and urban informants had a rather pessimistic representation of social change. Semantic analysis revealed the dominance of the image of the state as a “collector of payments” in their consciousness, and to a lesser extent, an “assistant” supporting a person in their relationship with financial institutions.

Author Biographies

Olga Yu. Smyslova, Financial University under the Government of the Russian Federation (Lipetsk Branch)

Olga Yu. Smyslova received her Cand. Sci. degree from the Research Institute of Economics and Organization of the Agro-Industrial Complex (2006). In 2016, she defended her Doctoral Thesis at the Voronezh State Agrarian University named after Emperor Peter I. Since 2003 she has been working at the Financial University under the Government of the Russian Federation (Lipetsk Branch). She started her career there as a Research Assistant and now she is the Deputy Director for science. Her research interests include the study of regional economics, the management of administrative-territorial and spatial economic entities, the socially oriented development of rural areas, the organization and management of the agro-industrial complex and agriculture, and the development of models of the effectiveness of information policy in the field of increasing public confidence in financial institutions. In recent years she is the author of a number of monographs devoted to the problems of sustainable development in Russia and the transformation of the rural economy.

Andrei A. Linchenko, Financial University under the Government of the Russian Federation (Lipetsk Branch); Lipetsk State Technical University

Andrei A. Linchenko received his Cand. Sci. degree from the Saint Petersburg State University (2007). In 2013, his book Tselostnost' istoricheskogo soznaniia: vvedenie v issledovanie problemy [The Wholeness of Historical Consciousness: An Introduction to the Study of the Problem], 2013, was awarded the medal of the Russian Academy of Sciences as the best book of the year in philosophy. In 2018, he won a DAAD-scholarship for the project “The transformation of the autobiographical memory of migrants. Life-stories and memories in the migration society with the example of the Russian-German minority” (Ruhr University). He is currently a participant of the international project “Core Concepts of Historical Thinking” (Adam Mickiewicz University). His research interests are in the field of studying philosophical aspects of historical culture and cultural memory studies, the transformation of historical consciousness of young people in the contemporary world, the narrative strategies of the autobiographical memory of the Russian-speaking migrants in the European Union, modern Soviet mythologies in the Russian historical culture and politics of memory. He is also a co-author of the books “Politics of Memory and Oblivion in the European Context. Critical Perspectives” (Routledge, 2022) and “Image, History and Memory. Central and Eastern Europe in a Comparative Perspective” (Routledge, 2022).

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Published
2024-10-21
How to Cite
Smyslova, O., & Linchenko, A. (2024). Representations of Trust and Distrust in Financial Institutions in Russian Regional Speech Culture. Changing Societies & Personalities, 8(3), 665–683. doi:10.15826/csp.2024.8.3.294
Section
Articles