The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp

DOI: https://doi.org/10.15826/csp.2025.9.1.317

Abstract

This work presents the case of a young woman Rocksi, who works with social media and has a strong influence in her region. She lives in Xaamkëjxp, Oaxaca, in the southwest state of Mexico. Her work shows us both the religious customs and the politics of the communities through live transmissions on her Facebook1 and YouTube profiles. In 2024, she transmitted several celebrations in Xaamkëjxp related to religious celebrations as she was invited to help a family that had a comisionados de festejo cargo. Rocksi filmed various activities illustrating the importance of ethnic religious practices in the community and the strength and vitality of the religious and political cargos. In the text, I will delve deeper into the topic through ethnographic description.


1 Facebook™ is a trademark of Facebook Inc., registered in the U.S. and other countries. По решению Роскомнадзора, социальная сеть Facebook в России признана экстремистской организацией и заблокирована.

Author Biography

Elena Nava Morales, National Autonomous University of Mexico, Mexico City, Mexico

Elena Nava Morales is a Researcher at the National Autonomous University of Mexico, Institute of Social Research. She obtained her PhD in Social Anthropology from the University of Brasilia, Brazil. In 2016, she won the Grant for Women in Social Sciences, awarded by the Mexican Academy of Sciences for her postdoctoral research project entitled “Hegemonic and Counter-Hegemonic Forces in Indigenous Communication”. In 2023, she won the Engaged Research Grant funded by the Wenner-Gren Foundation. Her research interests revolve around socio-digital networks and indigenous peoples, relations between indigenous peoples and the state, indigenous theories, indigenous resistance processes, indigenous media, and collaborative anthropologies. Among her recent publications are: Indigenising the media: intercultural networks and indigenous communication in Latin America (co-authored, 2024, in Spanish); Self-determination and socio-digital networks in the Sierra Ayuujk: Rocksi in Tlahuitoltepec (2024, in Spanish).

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Published
2025-04-30
How to Cite
Morales, E. (2025). The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp. Changing Societies & Personalities, 9(1), 51–66. doi:10.15826/csp.2025.9.1.317
Citation Formats
Issue
Vol. 9, No. 1 (2025): Special Issue “Ethnic Identities in Virtual Space”
Section
Articles in the Special Section