Phenomenon of Altruism: Current Youth Perceptions From the Historical and Sociological Perspectives
Abstract
Perceptions held by youth regarding altruism are analyzed using the findings of empirical research. The article proposes a historical and sociological conceptualization of the phenomenon of altruism, which is interpreted as a set of actions and interactions between individuals and groups intended to benefit another person. Drawing on interview materials (n = 34), the authors argue that the younger generation is oriented toward prosocial activities (banal altruism) in everyday practices and believe altruists to be selfless, responsive, caring, well-bred, and kind people. Young people adopt the Golden Rule of morality, believing that altruistic acts promote social solidarity and justice. A small proportion of youth exhibit egocentric attitudes, which can be attributed to rationalized thinking, fear, and negative experiences of prosocial activities. The informants are selective in their willingness to engage in altruistic acts, focusing primarily on personal, reciprocal, public, and non-institutional altruism. The study revealed that youth consider altruism to be a form of local proactive normative behavior, which indicates the social potential of youth to reproduce social order and social sustainability through altruistic practices in everyday life.
References
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https://doi.org/10.33184/vest-law-bsu-2024.24.3
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org/10.17161/STR.1808.4880
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veka [Egocentrism of personality as a problem of the 21st century]. Uchenye zapiski
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Weinstein, J. (2006). Altruism and social solidarity: Envisioning a field of specialization.
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instrumentariia dlia issledovaniia vospriiatiia spravedlivosti [Vignette method in online
research: Measuring perceptions of fairness]. Vestnik instituta sotziologii, 13(3), 162–
178. https://doi.org/10.19181/vis.2022.13.3.836
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Representation in social media]. Tyumen State University Herald. Social, Economic,
and Law Research, 9(1), 44–65. https://doi.org/10.21684/2411-7897-2023-9-1-44-65
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al’truizma Pitirima Sorokina [From war to peace: At the origins of Pitirim Sorokin’s
theory of creative altruism]. Drevnosti Severa.
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construct: A conceptual review. The Scientific World Journal, 2012, Article 769158.
https://doi.org/10.1100/2012/769158
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socioeconomic status on altruistic behavior in Chinese middle school students:
Mediating role of empathy. International Journal of Environmental Research and
Public Health, 20(4), Article 3326. https://doi.org/10.3390/ijerph20043326
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behavior in adolescence. Computers in Human Behavior, 154, Article 108156.
https://doi.org/10.1016/j.chb.2024.108156
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behavior: Multilevel perspectives. Annual Review of Psychology, 56, 365–392.
https://doi.org/10.1146/annurev.psych.56.091103.070141
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basis of motivated refusal]. The Education and Science Journal, 24(10), 200–230.
https://doi.org/10.17853/1994-5639-2022-10-200-230
Pun, N., Hui, B. P. H., & Koo, A. (2023). Youth work, prosocial behaviour, and
micro-foundation of working-class solidarity among vocational school students
in China. Journal of Education and Work, 36(5), 393–407. https://doi.org/10.1080/
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Published
2025-04-30
How to Cite
Antonova, N., Levchenko, I., & Popova, N.
(2025).
Phenomenon of Altruism: Current Youth Perceptions From the Historical and Sociological Perspectives.
Changing Societies & Personalities, 9(1), 120–142.
doi:10.15826/csp.2025.9.1.321
Section
Articles
