What Motivates Social Media Users to Share Fake News, and What are its Impacts? A Systematic Literature Review

DOI: https://doi.org/10.15826/csp.2025.9.2.340

Abstract

The use of fake news to deceive the public, manipulate opinions, and advance various agendas has posed significant challenges in its dissemination online. This study systematically examines the motivations for and effects of online fake news dissemination based on English-language articles published in international peer-reviewed journals between 2018 and 2023. These articles were identified through a systematic search of the Scopus and Web of Science databases, conducted between July 1, 2023, and to January 31, 2024, following PRISMA guidelines. Twenty-one studies met the eligibility criteria, their methodologies included quantitative, qualitative, systematic literature reviews, and mixed methods. Thematic analysis revealed four key factors contributing to fake news dissemination: (a) psychological drives, such as the need for validation and sensation-seeking; (b) technological influences, including bots and clickbait; (c) political motives, particularly during elections; and (d) the role of media literacy in mitigating or exacerbating misinformation spread. The effects of fake news dissemination were categorized into public health concerns, socioeconomic consequences, and conflict. This review helps explain the dynamics of fake news dissemination within five years, aiding individuals and organizations in understanding the online misinformation spreads online. These insights will help stakeholders with knowledge to count fake news and reduce its societal harm.

Author Biographies

Azahah Abu Hassan Shaari, Universiti Kebangsaan Malaysia, UKM Bangi, Malaysia

Azahah Abu Hassan Shaari is a Senior Lecturer at the Centre for Research in Psychology and Human Well-Being, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia (The National University of Malaysia). Her research interests include substance use disorder and HIV/AIDS.

Muhammad Rahim Kamaluddin, Universiti Kebangsaan Malaysia, UKM Bangi, Malaysia

Mohammad Rahim Kamaluddin is an Associate Professor at the Centre for Research in Psychology and Human Well-Being, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia (The National University of Malaysia). His research interests include criminology and forensic sciences.

Zainal Abidin, Universitas Padjadjaran, West Java, Indonesia

Zainal Abidin is an Associate Professor at the Centre for Psychological Innovation and Research, Faculty of Psychology, Universitas Padjadjaran, Indonesia.

Muhammad Adnan Pitchan, Universiti Kebangsaan Malaysia

Muhammad Adnan Pitchan is a Senior Lecturer at the Centre for Research in Media and Communication, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia (The National University of Malaysia). His research interests include communication and cybersecurity.

Shalini Munusamy, International Medical University Malaysia

Shalini Munusamy is a Senior Lecturer at the Department of Psychology, International Medical University, Malaysia. Her research interests include psychology and healthy relationships.

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Published
2025-07-12
How to Cite
Abu Hassan Shaari, A., Kamaluddin, M., Abidin, Z., Pitchan, M., & Munusamy, S. (2025). What Motivates Social Media Users to Share Fake News, and What are its Impacts? A Systematic Literature Review. Changing Societies & Personalities, 9(2), 524-547. doi:10.15826/csp.2025.9.2.340
Citation Formats
Issue
Vol. 9, No. 2 (2025)
Section
Articles