Recent Developments in the Anthropology of Digital Media: Exploring the Influencer Phenomenon

  • Natalia A. Chernyaeva Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences, Saint Petersburg, Russia http://orcid.org/0000-0002-8631-454X

Author Biography

Natalia A. Chernyaeva, Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences, Saint Petersburg, Russia

Natalia A. Chernyaeva is a Senior Researcher at the Laboratory of Museum Technologies, Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences. Her research interests embrace visual anthropology, digital ethnography, anthropology of motherhood and reproduction, and Soviet ethnography. Her recent publications include: “How Northern Peoples Live and What They Do:” Representation strategies of Indigenous peoples of the North and Siberia in children’s literature, 1920s–1930s (2024, in Russ); Imagining the Soviet East: Narratives of popular ethnography in a series of pamphlets, the “Female Worker of the East” 1927–1929 (2022, in Russ).

References

Abidin, C. (2018). Internet celebrity: Understanding fame online. Emerald.
https://doi.org/10.1108/9781787560765
Arnesson, J., & Reinikainen, H. (Eds.). (2024). Influencer politics:
At the intersection of personal, political, and promotional. De Gruyter.
https://doi.org/10.1515/9783111036106
Katz, E., & Lazarsfeld, P. (1955). Personal influence: The part played by people in
the flow of mass communications. Free Press.
Hund, E. (2023). The influencer industry: The quest for authenticity on social
media. Princeton University Press. https://doi.org/10.1353/book.110091
Published
2025-04-30
How to Cite
Chernyaeva, N. (2025). Recent Developments in the Anthropology of Digital Media: Exploring the Influencer Phenomenon. Changing Societies & Personalities, 9(1), 275–281. doi:10.15826/csp.2025.9.1.327